Marketing as a Business Orientation Assignment Example | Topics and Well Written Essays - 3000 words

Marketing as a Business Orientation - Assignment Example It is evidently clear from the discussion that the marketing concept says that a company must deliver and promote its product in the market before the competitor does. There is the force on the promotion of the product, which means that the customer should know each and everything about the product. The value creation of the product in the minds of the customers is very important. In order to make a good perception in the minds of the customers, the marketing managers should study the market well. They can promote their product well if the market and the customers are relevant. In this way, the resources of the company will not be wasted. The marketing managers should focus on the customer’s requirements, needs, and demands. In this way, it will be easy for the company to manufacture those products, which meet the demands of the target market. When the company fulfills the demands of the customers then they will be more satisfying form the company [products and thus they will be loyal to the company. Another one is the production concept in the list of marketing management orientations. It is the oldest concept of massive production without caring for the demands and requirements of the market. The main thinking beyond the production concept was that the consumers always prefer a low price and an easily accessible availability of the product. For this reason, the companies always focus on the massive and bulk production in order to save their productions costs. When they save their productions costs, then it means that they can sell their product at a cheaper rate as compared to the other competitor in the market. In order to implement this production concept, there is s high requirement of the production facility and its maximum efficiency. This type of production concept is usually used in the countries where the consumers are not concerned about the choices and preferences rather they just need a simple product, which can meet the basic needs. These k inds of customers are usually focusing on the availability of the product rather than the features of the product.